Mark Wachen – Board Member
Mark is a member of the Optify’s Board of Directors. Mark was formerly CEO and co-founder of Optimost, the company that pioneered multivariable testing and optimization on the Internet. Interwoven/Autonomy acquired Optimost in 2007. Mark served as VP and General Manager of Optimost after the acquisition until 2009.
Prior to Optimost, Mark was vice president of online ventures and business development for Sony Music Entertainment, overseeing a wide variety of Internet initiatives. He was also the CEO of Indimi, a company majority-owned by Sony, and led acquisitions of InfoBeat, AdTools, and DailyRating, as well as Sony Music’s investments in Spinner and the launch of the Sony Music Online website in 1994.
Mark earned an MBA from Harvard Business School and BA, summa cum laude, from Dartmouth College.
