Bill Baker — Technical Advisor
Bill is a technical advisor to Optify. Bill has been involved in the BI industry longer than the term “Business Intelligence.” Bill graduated from MIT in 1979 and went to work at Dynamics Associates, which built and sold time-series analytics software and services. Bill then spent eight years at Softbridge Microsystems where he helped develop an early application “factory” for building content-rich applications.
In the early 90s, Bill was Sr. VP of Product Development at IRI Software, where he led the development of the Express multi-dimensional database. His tenure at IRI included Express’s Windows-based user interface and porting to a wide variety of server platforms. In 1995, Oracle purchased IRI Software.
Beginning in 1996, Bill spent over twelve years at Microsoft where he started the BI team within the SQL Server product unit. Bill and his team delivered three releases of Analysis Services, Reporting Services, Integration Services and the SQL Server Management Studio. During that period, Bill was a frequent spokesperson for BI at Microsoft.
Most recently Bill was CTO at Visible Technologies, a Bellevue, WA company that produces software to measure and analyze brand perceptions and performance in social media.
