About Optify




What is Optify?





Optify provides hosted, easy-to-use software for businesses to generate leads through organic search and social media. With Optify’s Real-Time Marketing software, businesses can increase their traffic through search engine optimization, use Twitter to create and manage online campaigns to promote important events, gain lead intelligence and turn anonymous visitors into leads, and use Optify’s simple and integrated reporting to share results.

Optify was founded in 2008 by Brian Goffman and Erez Barak, and is funded by Madrona Venture Group.
We’re located in Seattle, Washington and currently have 20 team members.

Optify helps marketing and sales professionals generate qualified leads through web search and social media and focus sales efforts to close more deals with easy to use, Real-Time Marketing suite. Optify’s integrated hosted service enables professional marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person.

Alerts on Dashboard

Optify Reporting Application

What Is Real Time Marketing?



Real time marketing is marketing designed for the real time web. Marketing in real time gives businesses the ability to take action and react to news, events, and customer needs at the moment they happen. Marketers engage in real time dialogue with prospects to generate more leads. Sales people contact customers when customers are interested resulting in higher close rates. Armed with insights about customers and leads, real time marketers know who to call, when, and what to say.




What Makes Optify Unique?


  • Real Time Marketing Software: Real time marketing takes advantage of the most advanced communications channels online to respond to a customer or prospect at the very time they are thinking about your company. Optify’s Lead Intelligence provides a real-time feed of website visitors and leads with details including company name, how they arrived at the website, lead score, and how recently they visited. In addition, Optify’s Alerts application notifies sales teams when a visitor meets specific, custom criteria.
  • Scalable Campaigns: Optify’s Real Time Marketing software has the depth of features and scalability necessary to meet the demands of both small companies and larger enterprises. With applications designed specifically for Keyword Marketing, Website Optimization, Lead Scoring, Visitor Tracking, Twitter Optimization and Marketing Analytics, Optify’s applications grow to meet your needs as you grow.
  • Intuitive User Interface: Optify’s user interface is designed to be as familiar as many of your favorite social networking applications like Facebook and Twitter so new users can become productive with little to no training. Within minutes, you’ll see the value of Optify’s Real Time Marketing software.
  • SEO You Can Track: Optify helps customers find new keywords to target, track and monitor a target keyword list. This way, users can determine the most important changes to make to each page to become more discoverable and able to drive more traffic and leads. You’ll always know where you stand in the search engines and how they compare with competition. Optify ensures accountability for agency partners and other advertising vendors by tracking results 24/7.
  • Free Marketing Software: Optify offers a completely Free Edition to customers with a smaller audience and more limited needs. The Free Edition offers many of the same capabilities that competitors charge for. including Twitter for Business and limited versions of the Lead Scoring and.Reporting applications.




How to Start Using Optify?



You can start using Optify today! As a hosted service, there is no software to install or maintain. You won’t need to get IT involved to start seeing benefits from Optify. All paid subscriptions offer free phone, email, and web support. You can sign up for a free 30-day trial of Optify, or request an online marketing assessment one of our online marketing specialists to see Optify in action before you make any decision.