About Optify

Optify provides an Inbound Marketing Software Suite to help marketers reach more buyers and generate more demand for their business. Our Inbound Marketing software is SaaS-hosted and runs 100% in the cloud, all you need is a browser.

Customers use Optify’s Inbound Marketing Suite to:

  1. Drive more traffic and leads with SEO and social media
  2. Capture leads from your website and Facebook sites
  3. Arm sales with visitor intelligence, lead scoring and prospect alerts
  4. Track, report and share results

Optify was founded in 2008 by Brian Goffman and Erez Barak and is funded by Madrona Venture Group, Triangle Peak Partners and prominent angels.

We’re located in Seattle, Washington with offices in Silicon Valley and Israel. We have a superstar team with experience at top companies including Microsoft, Amazon.com, Zillow, HP, Whitepages.com, and many others.

Alerts on Dashboard

Optify Reporting Application

What is Inbound Marketing?

Marketers today need a way to reach, influence and track prospects way before they ever become a lead. You need to reach buyers at the earliest stages of the buyer’s journey – when they are searching for solutions online and seeking recommendations from their social networks.

Inbound marketing is the best way to attract these buyers and feed leads into the top of your marketing funnel. Simply said, inbound marketing is reaching buyers when they are naturally looking for a solution like yours – helping them come to you on their own accord. Inbound leads are more qualified and more likely to buy because they come to you when they have a problem they’re looking to solve. The key to success for your business is being findable when your prospects are looking for solutions you can provide.

So how can you reach these buyers when they are searching? Providing valuable content that helps buyers get educated about their challenge and available solutions is one way. But the most important thing for inbound marketing is to make your company relevant and discoverable online and across social networks.

How else will your buyers ever find you?

Why Optify?

Optify Inbound Marketing Suite is incredibly easy to use and includes:

  • Online SEO: so you can drive more traffic to your website(s) with online search. Optify customers regularly increase traffic 100%+ and increase leads 300%+.
  • Social Influence: Influencing buyers across social networks increases awareness for your company and services. We make it easy to promote your company and track your prospects activity across Twitter and Facebook.
  • Salesforce.com CRM integration: Enable sales with visitor intelligence, lead scoring and prospect alerts. Also provides closed-loop ROI analysis for your inbound marketing.
  • Tracking & Analytics: Tie a prospect’s online activity during their research phase to their lead when it comes in. Track and report on your social and online inbound marketing efforts and share results with your executives.
  • International SEO: We work with all of the leading global search engines and provide local ranking for 30 countries and specific U.S. regions.

Customer Validation

Optify’s software has successfully helped a wide variety of business and media websites across diverse market sectors to drive more demand and generate more traffic from SEO and social media. Customers include LexisNexis, Microsoft, AllRecipes, Corensic, The St. Petersburg Times, and Varolii. On average, Optify customers see a more than 300 percent increase in leads and conversion rates, and a more than 100 percent increase in website visits within a four month period. Read our customer testimonials and case studies of our clients who have achieved this level of success with the Optify solution.

Industry Thought Leadership

Optify is recognized globally as an industry thought leader. Through independent, original and data-driven research, Optify provides unique strategic insights into the tech, science, art, and tactics of search engine marketing.

Here is an example of recent Optify thought leadership pieces:

Awards and Recognition

  • Innovate100! Global Finalist 2010
  • Top 25 Innovator Award, Seattle Business Magazine
  • Best Marketing Software Solution of the Year – Finalist, DMA 2010
  • B2B Magazine Best Corporate Blog, Runner-Up 2011
  • TiE50 Award Finalist
  • Red Herring 100 North American Finalist
  • Top 100 Companies to Work For, Seattle Business Magazine
  • Early Stage Innovation Award Semi-Finalist, DMA 2011
  • 2011 OMMA Award Finalist, “Best Search Marketing: SEO Campaign Results”

Get Started Today!

Trying out Optify is easy. There’s no software to install or maintain and we offer multiple Editions to meet your needs. You can sign up for a free trial of Optify, or request an online marketing assessment from one of our inbound marketing specialists to see Optify in action.