About Optify

Optify enables businesses to generate qualified leads through web search and social media with easy to use, hosted, realtime marketing software. Optify’s integrated service enables professional marketers find and track target keywords, optimize their website for organic search, qualify leads automatically, monitor website visitors, schedule and track Twitter campaigns, and gain insight into which marketing channels drive the most qualified leads.

Optify was founded in 2008 and is backed by Madrona Venture Group.

Interested? Click here to create an account, or request a personalized live demonstration.

 

Optify Team

  • stevekertes[1]
  • ubarjoseph
  • Bill Baker
  • Tommy Unger
  • Zoe Clelland

Optify Team

Click on a picture to see a short bio. To learn more about each individual you can click the read more link.

Optify Team is growing and there is a place for you. Check out our Job opportunities page to see if there is a place for you at Optify.

Brian Goffman – Co-Founder & CEO

Erez Barak – Co-Founder & Vice President, Products

Sam Wheeler – Vice President, Sales

Scott Fasser – Director, Customer Experience

Matt Mcilwain – Board Member

Scott Jacobson – Board Observer

Mark Wachen – Board Member

Jason Tan – Software Design Engineer

Lawrence Leung – Senior Software Design Engineer

Jason Ho – Senior Software Design Engineer

Timothy Thairu – Software Design Engineer

Paul Brown – Architect

Greg Lauckhart – CTO

Chris Brandon – CFO

Scott Axworthy – IT Specialist

Lindsay Morris – Office & Sales Administrator

Steve Kertes – QA and Software Engineer

Uri Bar-Joseph – Marketing Manager

Bill Baker – Technical Advisor

Tommy Unger – Product Manager

Zoe Clelland – Director of Product

Brian Goffman – Co-Founder & CEO

Brian Goffman is CEO and co-founder of Optify. Prior to Optify, Brian was a venture partner at Madrona Venture Group in Seattle. Read more…

Erez Barak – Co-Founder & Vice President, Products

Erez is a Co-Founder of Optify and leads product direction. Prior to Optify, Erez was a director of product marketing in HP’s Software business unit. Read more…

Sam Wheeler – Vice President, Sales

Sam is VP, Sales at Optify. Prior to Optify, Sam spent 11+ years at Amazon.com in sales, business development and marketing roles. Read more…

Scott Fasser – Director, Customer Experience

Scott leads customer experience for Optify and is responsible for the success of Optify customers, including consulting and training. Read more…

Matt McIlwain – Board Member

Matt is a board member at Optify and a Managing Director at Madrona Venture
Group in Seattle. Matt was named to the Forbes Magazine “Midas List” of top
venture capitalists in 2009. Read more…

Scott Jacobson – Board Observer

Scoot is a board observer at Optify and a Partner at Madrona Venture Group in Seattle. Prior to joining Madrona, Scott worked at Amazon.com. Read more…

Mark Wachen – Board Member

Mark is a board member at Optify. Mark was formerly CEO and co-founder of Optimost, the company that pioneered multivariable testing and optimization on the Internet. Read more…

Jason Tan – Software Design Engineer

Jason is a software engineer at Optify. Prior to Optify, Jason was a software design engineer at Zillow. Read more…

Lawrence Leung – Senior Software Design Engineer

Lawrence is a senior software engineer at Optify. Prior to Optify Lawrence was a software engineer at Bevy and Amazon where he worked on social media applications and an ad platform. Read more…

Jason Ho – Senior Software Design Engineer

Jason is a senior software engineer at Optify. Prior to Optify, Jason was a senior software engineer at Bevy and Amazon, where he earned international acclaim for his competitive monitoring tool. Read more…

Timothy Thairu – Software Design Engineer

Thairu is a software engineer at Optify. Prior to Optify, Thairu was a developer at Microsoft where he helped architect and implement a new dialing experience for Windows Mobile. Read more…

Paul Brown – Architect

Paul contributes as an architect at Optify. Paul is also President of Multifarious, Inc. Read more…

Greg Lauckhart – CTO

Greg is a SaaS and Internet software entrepreneur and experienced CTO working with companies including Full Slate Software. Read more…

Chris Brandon – CFO

Chris is CFO of Optify. Chris possesses over 20 years of financial, strategy, and operations management experience. Read more..

Scott Axworthy – IT Specialist

Scott has 20 years experience in IT, operations, software development, and project management with high-tech startup companies in semiconductors, elections, and Internet services. Read more..

Lindsay Morris – Office & Sales Administrator

Lindsay is the Sales & Office Administrator for Optify. Prior to Optify, Lindsay was a Budget Analyst and Purchasing Agent for The Hotel Group. Read more…

Steve Kertes – QA and Software Engineer

Steve is a QA and software engineer at Optify. Before Optify Steve was a software engineer at Amazon Read more…

Uri Bar-Joseph – Marketing Manager

Uri is a marketing manager at Optify. Prior to Optify, Uri worked as a project manager in a Seattle based development company. Uri served in various management positions in the Israeli Defense Forces Read more…

Bill Baker – Technical Advisor

Bill is a technical advisor to Optify. Bill has been involved in the BI industry longer than the term “Business Intelligence.” Bill graduated from MIT in 1979 and went to work at Dynamics Associates, which built and sold time-series analytics software and services. Read more…

Tommy Unger – Product Manager

Tommy is a product manager at Optify. With a technical background spanning a variety of industries and technologies, he turns ideas into software. Prior to Optify Tommy worked as a web developer and data architect at Foundry Interactive. Read more…

Zoe Clelland – Director of Product

Zoe is the Director of Product at Optify. She has over ten years experience leading teams and defining product and design at companies such as WhitePages, Infospace, and Philips. Read more…