Optify Press Releases
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Optify Press Releases
Optify Named a Finalist in 2013 American Business Awards℠
May 13, 2013 - Optify today announced that Optify Connect has been named a Finalist in the Marketing Software New Product of the Year category in The 2013 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program.
Optify Named a 2013 Gold Edison Award Winner for Excellence in Digital Marketing Software
May 1, 2013 - SEATTLE – May 1, 2013 – The Edison Awards, celebrating 26 years of honoring the best in innovation and excellence in the development of new products and services, announced last week that Optify’s Optify Connect was voted a gold Thomas A. Edison Marketing Award for innovation in digital marketing software at the April 25th event at Navy Pier in Chicago. The Edison Awards joined together hundreds of senior executives from some of the world’s most recognized companies to acknowledge the hard work and commitment of all of the 2013 Edison Award winners.
Optify Appoints Chris Hundley as Chief Technology Officer
April 30, 2013 - SEATTLE—April 30, 2013—Optify, the leading provider of digital marketing software for agency marketers, today announced the appointment of former VP of Product Development, Chris Hundley, as Chief Technology Officer. Hundley will lead the company’s product, development, operations and account services teams and drive Optify’s overall technology strategy as the company continues to innovate in solutions for digital marketing.
Optify Publishes Autoresponders Study, Finds Less Than 25% of Companies Use Autoresponders for Marketing Automation
March 12, 2013 - SEATTLE – March 12, 2013 – Optify, the leading provider of digital marketing software for agency marketers, today released its Marketing Automation Best Practices: 2013 Autoresponders Study, which revealed that only 24% of companies analyzed from The Inc. 5000 use immediate autoresponders for their marketing automation programs.
Optify Launches New Autoresponders Feature for its Digital Marketing Software Suite
March 5, 2013 - SEATTLE – March 5, 2013 – Optify, the leading provider of digital marketing software for agency marketers, today announced the release of its autoresponders feature for its digital marketing software suite. The new feature adds an automated component to the lead nurturing portion of the suite so that users can send targeted email series automatically, triggered when a form is completed on a user’s website.
Optify Named Finalist for Thomas A. Edison Marketing Award
February 13, 2013 - Optify, the leading innovator in digital marketing software, has been named a 2013 Award Finalist by the internationally renowned Edison Awards™ for its Optify Connect solution. Optify Connect is a Finalist in the Thomas A. Edison Marketing Award category, one of twelve categories honored by the Edison Awards. The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.
Optify Benchmark Report: Google Dominates the B2B Search Market and Twitter Outperforms Facebook
January 23, 2013 - Optify today announced the release of its annual B2B Marketing Benchmark Report in which it was revealed that Google’s market share in the B2B segment increased to 90 percent in 2012. Additionally, Optify’s report uncovered that organic search is still the strongest driver of known traffic to B2B sites, but shows relatively low conversion rates, while email shows the highest conversion and engagement rates.
Digital Marketing Firm R2integrated Uses Optify Connect to Expand Business through Closed-Loop Automation
December 18, 2012 - “Optify has become a day-to-day operational tool within both our sales and marketing departments due to its ability to provide necessary intelligence and streamline efforts between the two groups,” said Samantha Devita, Director of Marketing and Communications at r2i. “Business decisions, campaign budget allocation and optimizations are driven based off the valuable information Optify Connect is providing, and our lead maturation programs have therefore been highly successful.”
Optify Identifies Key Trends For Digital Marketing Industry in 2013
December 11, 2012 - Leading Digital Marketing Software Company Forecasts 12 Predictions to Shape the Industry in the Next Year SEATTLE—December 11, 2012 — Optify, the leading innovator in digital marketing software, today announced its top predictions to shape the digital marketing industry in 2013. The past year saw many changes in the digital marketing landscape, including the addition [...]
Optify Introduces ‘Optify Connect’ for WordPress Users With a Single Click Plugin
December 5, 2012 - Today Optify announced the introduction of Optify for WordPress, a single click plugin that allows businesses to use Optify Connect for tracking individual visitors and leads on their WordPress site, dramatically increasing lead visibility and enabling sales teams to close more deals – faster. Unlike other marketing software providers who force users into using a proprietary CMS, Optify allows their customers to use any CMS.
Optify Wins 2012 Red Herring Top 100 Global Award
December 4, 2012 - Leading Digital Marketing Software Provider Tops Competition in Prominent Award Santa Monica, CA – November 4th 2012 - Optify, the leading provider of digital marketing software, today announced that it has been selected as a winner for Red Herring’s 2012 Top 100 Global award, a prestigious recognition honoring the year’s most audacious and far reaching [...]
Optify Wins in Best New Product of the Year Category
November 20, 2012 - Optify, the leading innovator in digital marketing software, today announced that its Digital Marketing Software Suite has been selected as a bronze winner for the Best in Biz Awards in the Best New Product of the Year category. The Best in Biz Awards is an annual program that honors companies, teams, executives and products for their business success as the only independent business awards program judged by industry analysts and members of the press.
Optify Study: Google’s (not provided) Rises To Almost 40% Of Organic Traffic For B2B Sites
November 13, 2012 - Optify’s data suggests that this privacy setting is primarily affecting SEO professionals and point solutions in the short term, but will impact all marketers and businesses in the long term. Does this mean Google is closer than ever to charging for its “free” data?
Optify Named as Finalist for the 2012 Red Herring 100 Global Award
November 12, 2012 - Optify, the leading provider of digital marketing software, today announced that it has been selected as a candidate for Red Herring's 2012 Top 100 Global award, a prestigious recognition honoring the year’s most audacious and far reaching private technology companies and entrepreneurs from across the globe.
Optify’s Digital Marketing Software Suite Delivers Stealth Creative’s Secret Sauce
November 6, 2012 - Optify’s digital marketing solution has helped expand the services they can offer clients and dramatically reduced reporting time to increase business efficiency.
Optify Extends Reach Into Marketing Automation with Introduction of Optify Connect
October 23, 2012 - Optify Connect Provides Digital Marketing Agencies, B2B Marketers and Sales Teams with a Clear Picture of Their Leads
Optify Appoints 25-Year Marketing Veteran Doug Wheeler as CMO
September 26, 2012 - Optify, a leading provider of inbound marketing software for professional B2B marketers and Digital Marketing Agencies, today announced the appointment of marketing veteran, Doug Wheeler, as Chief Marketing Officer.
Optify Survey Finds Experienced “Star Performers” Who Invest In Planning And Inbound Marketing More Likely To Meet Goals, Maintain Focus And Positive Attitude
September 12, 2012 - Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced the findings of its first annual survey, analyzing the B2B marketing athlete – individuals who have mastered multiple channels, tactics, and techniques to be successful. The survey polled over 250 B2B marketers to determine years of marketing experience, level of expertise across various marketing channels, and amount of time spent planning, executing, and reporting on marketing campaigns.
Optify Launches New Premium Edition for Power Users of Inbound Marketing Suite
August 15, 2012 - New Marketing API and Multi-Domain Management Tools Help Power Users Drive Demand Across Multiple Brands or Sites.
Imaginario Mexicano Uses Optify’s Digital Marketing Software Suite for Agencies to Grow Their Business
August 7, 2012 - Imaginario Mexicano Grows Business and Improves Service Delivery by 60 Percent Using Optify’s Digital Marketing Software Suite for Agencies
Imaginario Mexicano Expande Su Negocio Utilizando El Software De Marketing Digital De Optify Para Agencias
August 7, 2012 - Imaginario Mexicano expande su negocio y mejora su entrega de servicios en un 60 por ciento utilizando la Suite de Marketing Digital para Agencias de Optify
Optify Launches New Digital Marketing Software Suite For Agencies
June 27, 2012 - Announcing the new Optify Digital Marketing Software Suite, a specialized version of its inbound marketing solution designed specifically for digital marketing agencies.
Optify Recognized as One of the Top 100 Best Companies to Work For
June 19, 2012 - Seattle Business Magazine Names Optify as a Best Company to Work For in the “Small Business” Category
Optify Expands Inbound Marketing Suite With Enterprise-Class Email Marketing And Closed-Loop Response Tracking
June 13, 2012 - Addition of Email Marketing, Powered by ExactTarget, Gives Marketers an Integrated Inbound and Nurture Marketing Solution with Visitor Intelligence and Analytics SEATTLE—June 13, 2012 — Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced the expansion of its inbound marketing solution adding closed-loop email marketing to its suite. Email marketing [...]
Optify Appoints SaaS And Enterprise Software Veteran Rob Eleveld As CEO
May 31, 2012 - Inbound Marketing Software Leader Appoints New CEO to Lead Company Through Continued Period of Rapid Expansion SEATTLE – May 31, 2012 – Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced the company has appointed 20-year tech veteran Rob Eleveld as Chief Executive Officer and member of the board of [...]
Digital Marketing Agencies Grow Their Businesses by 65% Using Optify’s Inbound Marketing Software
April 17, 2012 - Optify gives agencies a professional-grade SEO and social marketing solution to provide more services for their clients SEATTLE, WA – April 17, 2012 – Marketing agencies in the program achieved an average increase in business of 65% using Optify. Optify gives participating agencies the power to grow their business by using its Inbound Marketing Software [...]
Optify Study Assesses How Search Engines React To Breaking News
March 13, 2012 - Optify announced key findings of a report analyzing how search engines react during breaking news events. The report compares and contrasts how Bing and Google treat breaking news search queries differently from other search results, along with a list of recommendations for marketers and online publishers
Optify Executives Invited To Speak At SMX West And LeadsCon
February 27, 2012 - Optify CEO and VP of Marketing to Share Tips and Best Practices on the Buyer’s Journey and Lead Generation SEATTLE—February 28, 2012 — Optify, the leading provider of inbound marketing software suite for the professional B2B marketer, today announced that the company’s VP of Marketing, Anthony Joseph and co-founder and CEO, Brian Goffman, have been [...]
ALM’s Real Estate Media Group Achieves 36 Percent Spike In Organic Traffic And 47 Percent Increase In Social Media Traffic Using Optify’s Inbound Marketing Software Suite
February 14, 2012 - Leading Real Estate Publisher Uses Optify’s Inbound Marketing Software Suite to Increase Website Traffic with SEO and Social Media, Generate More Revenue and Leads, and Track Results SEATTLE, WA – February 14, 2012 – Optify, provider of inbound marketing software, today announced that GlobeSt.com, the online component of ALM’s Real Estate Media Group, has selected [...]
Optify Forecasts Trends For Marketing and Social Media in 2012
December 5, 2011 - Leading Online Marketing Software Company Identifies Five Key Predictions that Will Shape the Industry SEATTLE, WA – December 02, 2011 – Optify, the leading provider of online marketing software and services for the real time web, today announced its top five 2012 predictions based on insights from customers, analysts, and partners. The past year saw [...]
Optify Launches Landing Pages and Social Sharing
November 15, 2011 - Landing Pages and Social Sharing features enable marketers to rapidly create and share hosted, optimized pages to convert visitors into customers without IT SEATTLE, WA – November 15, 2011 – Optify, the leading provider of online marketing software and services for the real time web, today announced the launch of Landing Pages and Social Sharing. [...]
Optify Debuts New Partner Program For Agencies
September 14, 2011 - Optify’s Online Marketing Platform Extended to Agency Partners for Value-Added Solutions SEATTLE, WA – September 15, 2011 – Optify, the leading provider of online marketing software and services for the real time web, today announced the launch of the Optify Partner Program for Agencies. This program enables online marketing agencies to grow revenue and increase [...]
Optify Selected as 2011 OMMA Award Finalist
September 7, 2011 - MediaPost’s OMMA Awards Recognize Optify’s St. Petersburg Times SEO Campaign Alongside Nikon and Cake.com SEATTLE – September 1, 2011 – Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, announced that it was selected by OMMA as a 2011 OMMA award finalist in the “Search Marketing: SEO Campaign” category [...]
Optify Demos Real Time Marketing Suite and Salesforce Integration at Dreamforce
August 29, 2011 - Solution Enables Actionable Insights for Higher Close Rates and Measurable ROI SEATTLE – August 29, 2011 – Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, today announced it will be demonstrating its real time marketing suite and integration with Salesforce in Booth #2 at the Dreamforce Conference in [...]
Optify Invited to Speak at Target Marketing’s InterACT! Virtual Conference & Expo
August 18, 2011 - Real-Time Marketing Experts to Host QR Code, PURL, App and Short Code Workshop SEATTLE – August 22, 2011 – Optify (http://www.optify.net), the leading provider of online marketing software and services for the real time web, today announced that Anthony Joseph, vice president of marketing, and Jennifer Wong, account executive, have been invited to speak at [...]
Optify’s New ‘International SEO Starter Guide’ Helps Marketers Expand Web Presence Globally
August 10, 2011 - Latest Addition to Library of Free Online Resources Gives Marketers and Publishers the Power to Tackle SEO Initiatives Across Global Search Engines SEATTLE, WA – August 10, 2011 – Optify, the leading provider of online marketing software and services for the Real Time Web, today announced the availability of an International SEO Starter Guide aimed [...]
Optify Launches Basic Edition For SMBs and Upgraded Professional Edition
July 26, 2011 - New Onboarding Wizard and Keyword Auto-Suggest Accelerate Adoption and Enable Rapid, Measurable ROI
Optify Recognized as one of the Top 100 Best Companies to Work For
June 17, 2011 - Seattle Business Magazine Honors Optify as a Best Company to Work for in the “Small Business” Category SEATTLE, WA – June 17, 2011 – Optify, a leading provider of online marketing software and services for the Real Time Web, today announced that the company was named by Seattle Business Magazine as one of Washington’s “100 [...]
Optify Delivers Next Generation SEO Keyword Reporting
June 7, 2011 - SEATTLE—June 7, 2011 — Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, today announced a new set of advanced keyword reports for SEO
Optify Study Reveals Top Rank Remains King
May 4, 2011 - Research Also Shows Value of Ranking on Less Popular Terms SEATTLE—May 2, 2011 — Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, today announced key results of its SEO study. Optify reported that click-through-rates (CTRs) for the top three results on search engines account are highly concentrated and [...]
Optify’s Blog Recognized by BtoB Magazine
April 4, 2011 - BtoB’s Social Media Marketing Awards Honors Optify as Runner-Up in “Best Corporate Blog” Category SEATTLE, WA – April 4, 2011 – Optify, a leading provider of online marketing software for the Real Time Web, today announced that its Lead Generation Blog was selected by BtoB Magazine as runner-up in the BtoB Social Media Marketing Awards [...]
Optify Powers Real Time Marketing With Social Media, Extended Enterprise SEO and Cloud APIs
March 30, 2011 - Spring 2011 Release Extends Best-of-Breed Organic Search and Social Media Capabilities for Global B2B Marketers and Online Publishers SEATTLE—March 29, 2011 — Optify (http://www.optify.net), the leading marketing software and services provider for the real-time web, is extending its leadership in organic search and social media marketing with closed loop social media capabilities, enterprise-ready keyword features, [...]
Optify Co-Founder, Erez Barak, To Speak at Search Marketing Expo West
March 4, 2011 - Industry Expert to Discuss Search and Social Media Optimization for the Real Time Web SEATTLE—March 4, 2011 — Optify (http://www.optify.net), the leading provider of online marketing software and services for the real time web, today announced that the company’s vice president of products and co-founder, Erez Barak, will present at the Search Marketing Expo (SMX) [...]
Optify Enables The St. Petersburg Times To Boost Local Website Visitors By 33 Percent And Organic Traffic By 22 Percent
February 9, 2011 - SEATTLE—February 9, 2011 — Optify (http://www.optify.net), the leading online marketing software and services provider for the real-time web, today
Optify Fall 2010 Release Bolsters SEO and Social Media Software, Extends Salesforce.com Integration
November 17, 2010 - Update Extends International SEO to More Than 30 Countries, Improves Lead Scoring Capabilities and Adds Salesforce.com Marketing Dashboard SEATTLE—November 17
Seattle Business Magazine Names Optify Co-Founder a 2010 Top Innovator
October 22, 2010 - Seattle Business magazine recognized Optify’s co-founder and VP of products, Erez Barak, as a 2010 Top 25 Innovator at an awards ceremony last night (10/21/2010) at the Hard Rock Café in Seattle.
Optify Secures $6.1 Million Investment
October 20, 2010 - SEATTLE—October 20, 2010—Optify (http://www.optify.net), the leading provider of hosted, easy-to-use enterprise search engine optimization (SEO) and social media software for business,today announced it has secured an investment of $6.1 million.
Optify Co-Founders Brian Goffman and Erez Barak to Speak at Search Marketing Expo East
September 30, 2010 - New York, NY – September 30, 2010 – Optify, a leading provider of hosted, easy-to-use enterprise search engine optimization (SEO) and social media software, today announced that the company’s co-founders, Brian Goffman and Erez Barak, will present at the Search Marketing Expo (SMX) East on Oct. 5,
Optify Helps Corensic Increase Organic Traffic by 300 Percent in Three Months
September 28, 2010 - Optify, a leading provider of hosted, easy-to-use enterprise search engine optimization (SEO) and social media software for business, today announced that Corensic, a developer of software quality tools for
Adready Uncovers Lead Intelligence and Increases Conversion Rates by Nearly 200 Percent Using Optify
July 21, 2010 - Real Time Marketing Software Provides 4X Boost to Sales Pipeline and Prioritizes Prospects SEATTLE – July 21, 2010—Optify, a leading provider of hosted, easy-to-use enterprise SEO and lead generation software for business, today announced that AdReady, a pioneering technology company that delivers best-in-class enterprise software solutions for digital display advertising, has implemented Optify’s Real Time [...]
Optify Unveils Marketing Dashboard At Search Marketing Expo – SMX Advanced Seattle
June 7, 2010 - Dashboard Delivers At-A-Glance Insight Into Marketing Performance and Business Lead Generation Through SEO and Social Media
Optify Spring 2010 Release Improves Business Visibility for SEO and Social Media, Adds Salesforce CRM and Email Integration
May 11, 2010 - Powerful Enhancements for Global B2B Marketers to Improve Business Lead Generation SEATTLE—April 13, 2010—Optify (http://www.optify.net), a leading provider of hosted, easy-to-use online lead generation software for business, today announced the Spring 2010 Release of its Real Time Marketing software. Optify’s Spring 2010 Release includes a significant enhancements for customers including powerful, enterprise-grade reporting capabilities, [...]
Optify Strengthens Management Team
April 13, 2010 - Mark Wachen Joins Optify Board of Directors, Bill Baker Serves as Technical Advisor, Anthony Joseph Appointed VP of Customer Experience SEATTLE—April 13, 2010—Optify (http://www.optify.net), a provider of hosted, easy-to-use business lead generation software for search and social media, announced the appointment of three marketing and software industry experts to the company’s leadership team. Mark [...]
Optify Launches Real Time B2B Marketing Software To Drive More Leads And Maximize ROI From SEO And Social Media
March 23, 2010 - Optify’s Integrated Solution for Marketers Improves Search Engine Optimization, Leverages Twitter for Business, Optimizes Lead Intelligence and Demonstrates Results for the Real Time Web SEATTLE—March 23, 2010— Optify (http://www.optify.net) today announced the launch of its hosted Real Time Marketing software for business lead generation. Optify’s integrated, enterprise-class solutions help business-to-business (B2B) marketers generate qualified leads [...]
Optify Announces Series A Funding
July 20, 2009 - Search Engine Optimization and Twitter for Business Software Firm backed by Investment from Madrona Venture Group, Founders and Prominent Angel Investors SEATTLE, Jul 20 — Optify, Inc., (www.optify.net), a software-as-a-service provider of search and social media lead generation software for B2B marketers, today announced it received a $2.75M Series A round of financing led by [...]
