What is Optify?
Optify is the leading innovator and award winning provider of SaaS-based digital marketing software for digital marketing agencies and B2B marketing professionals. Optify was founded in 2008 and released the first version of its online software suite in March 2009. With roots in SEO, the Optify application has quickly evolved to reflect the changing face of the digital marketing world and transitioned into a full Digital Marketing Software Suite. In October 2012, Optify introduced Optify Connect, a unique technology that connects a lead with its entire visit history and email activity.
Is Optify for me?
Optify is designed for the B2B Marketing Athlete. Whether you work for a B2B company or a Digital Marketing Agency, if your job is to drive high quality leads to a sales team, then Optify is certainly for you.
Optify has three editions for B2B marketers and two editions for Digital Marketing Agencies. The Editions vary on features and usage levels and are designed to provide you with the set of features needed to meet your goals in the most cost effective way.
How much does Optify cost?
Optify is a SaaS (software as a service) solution and therefore operates on a monthly subscription model. The price is different for each Edition and you can find the full prices on our pricing page. Unlike other SaaS companies that offer inbound marketing and marketing automation solutions, Optify doesnâ€™t require an annual contract. However, if you commit to a full year with Optify you can benefit from our upfront payment discounts and look forward to a full year of high-quality leads.
What Optify Edition should I use?
If you already have a developed marketing program, youâ€™re getting good traffic to your website and you are looking to optimize your efforts, drive more high-quality leads to your sales team and measure ALL your marketing campaigns in one place, then we recommend using Optify Professional Edition. If you are just starting, want to build your programs and start driving more traffic from Inbound sources, we recommend Optify Express Edition. If you are a professional marketer in a pretty big company and want to utilize our unique data via our API, you will receive the most benefit from Optify’s Premium Edition.
If you are a Digital Marketing Agency, we recommend Agency Professional Edition (15 sites). But if you are a little bigger and need powerful software to standardize your process, streamline your service delivery and grow you business, then we recommend Optify’s Agency Unlimited Edition.
Does it work?
On average, our customers see a 394% increase in visits and 81% increase in leads within 4 months of starting to use Optify. These improvements are not just due to Optify, they are the result of the work that Optify enables and supports. Optify gives you the insight and actionable advice to identify and easily accelerate what is working for you and eliminate what is not.
We have great references, read what our customers say about us.
What is Optify Connect?
Optify Connect is Optify patented technology that allows us to give you a full picture of every lead in your database. In technical terms, Optify Connect allows us to connect a browsing device with a person, which means that from that point on, all visits (including all previous visits and anonymous visits from that browsing device) and all the data collected about that browsing device and person will be combined and presented to you. This information is then enhanced by firmographic data (information about the company) as well as social connections of that lead using LinkedIn. Optify Connect allows you to uncover more information and data about your marketing programs and deliver higher quality leads to your sales team. This capability is unique to Optify and will amaze your sales and marketing team members.
What does the Optify Suite include?
Optify Digital Marketing Software Suite includes four categories of applications:
Generate Demand: this category of applications includes all of our Inbound Marketing applications that will help you generate more inbound traffic. This category includes all of our SEO application and our Twitter for Business application.
Nurture Demand: this category includes all the application that will help you convert more traffic into leads and then nurture those leads. This category includes our Landing Pages, Contact Manager and Email Manager applications as well as our Lead Scoring app.
Enable Sales: under this category you will find our Lead Intelligence and Lead Alerts apps. Those would help you deliver more higher quality leads to your sales team and enable them to close more deals.
Share Success: this category include the three type of reports Optify support â€“ traffic, email and keywords. This is where you create reports and share them on your dashboard or export them to a csv or pdf to share them with your team.
What type of emails can I send using Optify?
Optifyâ€™s Email Manager can be used to send mass emails to a list of recipients you create using our Contact Manager. You can send an email to a list of one person or thousands of people. As long as you adhere to the CAN SPAM rules, you can use Optify to send any emails you want to any segment of your marketing database.
Optify also allows you to share any page via email or social networks such as LinkedIn, Facebook and Twitter. Those emails are limited to 10 people per send and are not counted towards your email quota.
Can I create landing pages?
Yes. Optifyâ€™s Landing Pages application allows you to easily create well-optimized landing pages without the help of a web developer or your IT department. Our Landing Pages integrate with Salesforce.com and can be included in your Google Analytics. You can also host them on your own domain.
Can I run Landing Pages A/B testing using Optify?
No. Optify doesnâ€™t include an A/B testing feature for our Landing Pages but it does support the creation of multiple Landing Pages and the ability to compare their performance. Learn more here.
Can I run Email A/B testing using Optify?
Yes. You can easily run an Email A/B test using Optify by creating two identical emails and changing one element in one of them and then send the two emails to two different lists. Optify doesnâ€™t have an out-of-the-box A/B testing feature, but it does support the concepts of A/B testing.
What technologies power Optify?
Optify partnered with some of the biggest technology companies in the world and is using their platforms to power Optify. A few of them include ExactTarget for email, SEMrush for Keyword data, Salesforce.com for our CRM integration, Twitter for our Twitter for Business application and Dun & Bradstreet for our enhanced firmograhpic data.
If you want to learn more about our technology and our innovation, please reference our blog.
Do you actually sell leads?
No. Optify is not a lead generation/seller company. We help professional marketers generate higher quality leads using marketing best practices supported by Optifyâ€™s Digital Marketing Software Suite.
How do I get started?
We offer a 14-day free trial if you want to evaluate the software on your own, or a one-on-one demo to qualified prospects with one of our specialists. We also offer a bi-weekly overview webinar of our application.
Do you have a partner program?
We do. Our Agency Partner Program is designed for Digital Marketing Agencies that want to use Optify for their customers. We offer two editions and a set of features to support the unique needs of Digital Marketing Agencies. In addition, the Optify business model for agencies is designed to be a perfect fit for agencies of all sizes with Agency Pro (15 sites) and Agency Unlimited (unlimited sites!).
Sign up today or request an Agency Demo.
What makes Optify unique?
There are a lot of companies that offer Marketing Software out there, and a lot of them are really good, but what makes Optify unique is that weâ€™re a software suite that is designed specifically for B2B Marketing Athletes. We are not a point solution, so if you are looking for just SEO, or just Email or just landing pages, we can refer you to a few of our partners. But if you are looking for a full marketing solution that will allow you to deliver more high-quality leads to your sales team and measure the impact of ALL your marketing campaigns in one place, then Optify is for you.
Our software is simple, insightful and actionable and it will make your life (at least your work-life) better.
Oh, and if youâ€™re a Digital Marketing Agency, our agency edition is the best piece of software you will ever own.
What do other people say about Optify?
We collected a few customer stories and you can read them here. But if you are looking for someone to actually talk to, we would love to make an introduction. Send us an email or contact us and we will make sure to introduce you to one of our users.
How can I learn more?
Our website is full of information about our product, features, pricing, awards, press accolades as well as customer references and case studies. We also hold a bi-weekly overview webinar of our application and you register to join it here. You can also just start our 14-day free trial or sign up for a personal demo.
Are you hiring?
Weâ€™re always looking for great individuals to join our growing team. Weâ€™re located in Seattle, WA and our job opportunities are posted here. If you donâ€™t find a position that fits you but still believe that youâ€™re a great fit for our team, please let us know by sending an email here: firstname.lastname@example.org