Optify’s Leadership & Management Team

Rob Eleveld

Chief Executive Officer
Rob Eleveld is the CEO of Optify. Rob brings more than 15 years of B2B technology experience to Optify.

Most recently Rob was an executive consultant on go-to-market strategy and execution. Rob was previously CEO of SaaS online scheduling provider Shiftboard and was also co-founder/CEO of Vykor, Inc.  Earlier in his career, he was in enterprise sales at Onyx Software in the CRM space.  Rob was a submarine officer in the US Navy for 5 years. He is a graduate of Dartmouth College and has both an MBA and MSE from Stanford University.

Doug Wheeler

Chief Marketing Officer
Doug Wheeler brings over 25 years of creating winning go-to-market strategies that have successfully propelled companies from initial startups to industry leaders, including electronic signature stalwart DocuSign. As VP of Marketing, he helped increase the company’s annual revenue by 200% and grew its user base by 140%. Prior to DocuSign, Wheeler served as VP of Corporate Marketing and Communications for Citrix and Compaq Computer Corporation. Most recently, he held the CMO title at TappIn, where his marketing successes included re-branding the secure file sharing company from its previous name, HomePipe Networks, and paving the way for its acquisition by Globalscape in December 2011.

Chris Hundley

Chief Technology Officer
Chris is CTO of Optify. He has fifteen years experience managing technical teams, software process, and building culture around engineering excellence.

Prior to his position at Optify, he was the Engineering Director for Visible Technologies, a Bellevue, WA company that produces software to measure and analyze brand perceptions and performance in social media. While there he managed a large development team and shared responsibilities as an architect and product owner.
His other experience includes four years as a managing consultant in the Seattle area working on enterprise tools for Microsoft, as well founding a technical startup company in the Midwest that was acquired in 2002.

Board of Directors

Brian Goffman

Chairman & Co-Founder

Brian Goffman serves as a Venture Partner at Madrona Venture Group, LLC., where he works with companies in the digital media and software-enabled services sectors including AdReady. Brian joined Madrona Venture in April 2006. He is the Co-Founder of Optify, Inc and has been its Chairman of the Board since May 31, 2012.

Matt McIlwain

Madrona Venture Group

Managing Director Matt McIlwain is particularly passionate about partnering with teams who are the “soul of a company.” Together they identify the milestones needed to get to the next stage of company growth, and then he enjoys helping those teams achieve their milestones. His favorite part of the start-up process: celebrating the early customer wins and revenue. “Every great founding team has terrific passion, energy and confidence at that moment!” Madrona Venture Group funds innovative technology companies, primarily in the Northwest with a long track record (30 startup exits and counting) of funding success stories.

David Pesikoff

Triangle Peak Partners

David L. Pesikoff is a co-founding partner of Triangle Peak Partners, LP and serves as president. Triangle Peak Partners, LP was founded to invest capital in asset classes. Where markets are illiquid and have extensive knowledge, the partners conduct private investments in companies where they can work with management and help create value. In venture and private equity, they are focused on technology, energy, and alternative energy. The team has extensive experience investing in public securities and private companies, and operating businesses.

Mark Wachen

Upstage Ventures

Mark Wachen is the Managing Director and Founder of Upstage Ventures, a firm that advises and invests in consumer internet and interactive marketing companies.

Rob Eleveld

CEO, Optify

Rob Eleveld is the chief executive officer of Optify. Optify provides an indispensable demand generation solution for B2B marketers and digital marketing agencies. Optify helps businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.