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Optify In the News

mashableThe 7 Types of Digital Marketers
May 1, 2013 – According to Optify, a Seattle-based marketing software provider for digital marketing agencies, there are just seven types of digital marketers depending on how they use social media. And they’ve laid out these seven categories in an infographic, which can be seen below.

geekwireTech Moves
May 1, 2013 – Optify, a Seattle company developing digital marketing software, has promoted Chris Hundley to the position of chief technology officer.

websitemagEdison Awards Honor Optify, Integrate & More
May 1, 2013 – Judged by a panel of their peers, including business executives, past winners, academics and leaders in their respective fields, companies and products such as Optify Connect by Optify walked away with gold Edison Awards for their advances.

cmswireRewriting the Rules of Autoresponse: Optify Study Examines Impact on Marketing Automation
March 12, 2013 – Today, Optify has released the results of its Marketing Automation Best Practices: 2013 Autoresponders Study.

clickzStudy: Nearly Two-Thirds of Companies Do Not Use Autoresponders
March 12, 2013 – Nearly 25 percent of companies do not have a form on their website to collect visitor information and generate leads.

forbesTwitter Generates Leads 9 Times More Than Facebook And LinkedIn
January 29, 2013 – Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.

forbesOptify Announces New Email Solution for Inbound Marketing
June 13, 2012 – “This email marketing solution will be the first in a series of what Optify calls “middle-of-the-funnel” lead nurturing. As part of a tightly integrated solution, Optify customers can now view, track and analyze all of their online marketing and email campaign results in one place on a dashboard built on top of ExactTarget.”

PC World25 Link-Building Tips to Drive Traffic to Your Website
May 9, 2012 – “To help your site develop a quality inbound link profile, we’ve collected 25 top link-building strategies and tips from three experts”

Entrepreneur Magazine5 Tools to Take Your SEO to the Next Level
May 1, 2012 – “Optify.net’s social media optimization suite, however, provides more features than SEOProfiler and most other SEO programs. You can monitor social media traffic in real time, as well as gather the data needed to increase conversions from these traffic sources and determine social media ROI.”

forbes10 Ways Marketers Can Break Into Breaking-News Search Results
March 13, 2012 – “…a new study by the search and social media marketing software firm Optify indicates they can do plenty to up their visibility during these events, sometimes even more than they can with conventional search queries whose results are more static over time, CEO Brian Goffman says.”

Business InsiderSmall Biz New Year’s Resolution: Improve Your Social Media Presence
December 7, 2011 – “Optify predicts businesses who turn to social media for advertising will have a greater ability to reach consumers in 2012. This is due to a number of factors, according to Optify, including the increase in the use of smart phones to make last-minute buying decisions while shopping.”

forbesHow to Start Your Own “Arab Spring”
September 18, 2011 – “Optify, a social marketing automation vendor, discovers buyers who are starting their purchase journeys…”

Business Insider8 Twitter Scheduling Tools to Change Your Life
June 21, 2011 – “…the professional level plans are extremely powerful and let you track your entire website including advanced traffic and lead management.”

TechCrunchReal-Time Marketing Service Optify Raises $6.1 Million
October 20, 2010 – “…essentially tracks every eyeball on your site, looking at each click and each event and noting the rough composite of your visitors.”