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Archive for May 2012
Optify Appoints SaaS And Enterprise Software Veteran Rob Eleveld As CEO
Inbound Marketing Software Leader Appoints New CEO to Lead Company Through Continued Period of Rapid Expansion SEATTLE – May 31, 2012 – Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced the company has appointed 20-year tech veteran Rob Eleveld as Chief Executive Officer and member of the board of [...]
Optify at SMX Advanced 2012
Optify will be exhibiting at Search Marketing Expo Advanced 2012 in Seattle, WA from June 5th-June 6th. We will be showcasing our inbound marketing suite at booth #6 on the exhibitor floor. Conference attendees are also invited to attend “Happy Hour with Optify” on Tuesday, June 5 from 6-9 p.m. at Hook & Plow in [...]
Top ten SEO metrics for B2B marketers
There are a whole host of metrics out there around SEO, all of which tell us something about our how we’re doing with our SEO efforts. But when push comes to shove what metrics do us B2B marketers really need to focus on?
Optify debuts new home page and sweeping visual redesign
On Wednesday, May 23rd, you’ll be forgiven for thinking you logged into the wrong app! But it’s no mistake: Optify has undergone a stunning new facelift, and added spiffy new features to make the app easier and more useful than ever. Dashing through the flow The first thing you’ll notice around Optify is the redesigned [...]
Weekly Marketing News Recap: The ripple effects of Google Penguin and how marketers are rebounding
In our marketing news recap, we take the time to report five of the most compelling leads in the world of B2B marketing.
Content that works for B2B marketers
I’m always on the lookout for great information on the subject of inbound marketing and in particular what’s working best out there for my B2B marketing peers. I’ve been a B2B technology marketer for almost two decades–I prefer to use the term ‘seasoned ‘as opposed to ‘old’ to describe myself by the way. So as [...]
There’s SEO gold in your PDFs—make sure you optimize them
Most B2B marketers know that it’s important to optimize our Web pages or Blog posts so search engines have an easier time finding them for our targeted keywords. But we often we ignore the content that we have in PDF format. Now I’m not talking about your premium content that you have behind registration, like [...]
