Archive for April 2012
Weekly Marketing Blogosphere Recap: Marketers Mix Up the Tools and Tactics They Use, Google+ Share Button, and More!
In our blogosphere recap we examined four blog posts from last week that discussed marketers utilizing more tools such as social media, the release of a new Google+ share button, tips to get the most out of LinkedIn, and how Pinterest is capturing the attention of businesses. Below are some of the highlights from these [...]
In our latest announcement, we noted the limited release of Email Manager for early adopters. We’re excited to announce that starting today Email Manager is available for all customers, giving every Optify customer unprecedented tools for direct email marketing. Optify customers already rely on Optify’s deep visitor intelligence to gain insight about their prospects and [...]
Weekly Marketing Blogosphere Recap: Creating a Lead Generation Program, Social Media and the Buying Cycle, and More!
In our blogosphere recap we examine four blog posts from last week that discussed how to create an effective lead generation program, ways social media can accelerate the buying cycle and greater marketing & media integration within B2B marketers, and SEO news from Bing. Below are some of the highlights from these articles: With online [...]
The way B2B prospects research and buy products has changed dramatically over recent years. Prospects are now firmly in the driving seat with instant access to a vast array of web content from a myriad of sources, including the blogosphere and social networks. This fundamental shift presents a great opportunity for marketing agencies, as your [...]
The role of the digital agency has changed. Buyers are researching and making buying decisions on their own, competitors are making a lot of noise across social media, and direct marketing has become less and less effective. Agencies need to help companies reach and educate their buyers to deliver high quality traffic and leads. Developing [...]
Optify gives agencies a professional-grade SEO and social marketing solution to provide more services for their clients SEATTLE, WA – April 17, 2012 – Marketing agencies in the program achieved an average increase in business of 65% using Optify. Optify gives participating agencies the power to grow their business by using its Inbound Marketing Software [...]
Weekly Marketing Blogosphere Recap: Using B2B Content Marketing and Social Media, LinkedIn Launches New Marketing Tools, and More!
In our blogosphere recap we examine four blog posts from last week that discussed how to be successful in B2B content marketing and social media, LinkedIn introduces new marketing tools, ways to market your website, and businesses miss conversion opportunities due poor social marketing engagement. Below are some of the highlights from these articles: B2B [...]