Archive for February, 2012

  1. Optimizing Search Engine Results for Sma…

    Posted by Rob McSweeney in Search Engine Optimization
    Companies that want to expand their presence in the minds of customers should look no further than the internet.
    2/29/12
    2 Comments
  2. B2B Social Media Marketing: It Needs to…

    Posted by Optify Team in Social Media
    Everyone knows that the objective of an effective marketing campaign is to improve sales. However, the route a marketing campaign takes to arrive at...
    2/28/12
    No Comments
  3. Expert Panel Discussion: Effective B2B L…

    Posted by Optify Team in Webinars
    Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one...
    2/28/12
    No Comments
  4. Optify Logo

    Optify Executives Invited To Speak At SM…

    Posted by Optify Team in Press Releases
    Optify CEO and VP of Marketing to Share Tips and Best Practices on the Buyer’s Journey and Lead Generation SEATTLE—February 28, 2012 — Optify,...
    2/27/12
    No Comments
  5. Smartphone Penetration Increases, Best P…

    Posted by Optify Team in Marketing Blogosphere Summary
    In our blogosphere recap we examine four blog posts from last week that discussed smartphone penetration in the US, marketing for Pinterest, Google’s +1...
    2/27/12
    No Comments
  6. Move Into 2012 By Using More Customer Co…

    Posted by Gaia Patel in Marketing 101
    It's important for companies to start building their strategies and embracing new methods for the coming year.
    2/24/12
    No Comments
  7. Developing Customer Relations Makes for…

    Posted by Rob McSweeney in Marketing 101
    Building a website that conforms to SEO requirements and makes people want to do business with a company are very important for online marketing.
    2/23/12
    No Comments
  8. Video Advertising is the Online Marketin…

    Posted by Rob McSweeney in Marketing 101
    Television is enjoying a health renaissance in terms of quality and content, but it seems as if that medium's use as a low-cost advertising...
    2/22/12
    No Comments
  9. Optify’s Inbound Marketing Softwar…

    Posted by Optify Team in Case Studies
    AdPlace Marketing and Media is a UK-based creative agency that specializes in advertising, media, online and direct marketing. The agency creates and implements cross-media...
    2/21/12
    No Comments
  10. Search Spending Still Dominates Digital…

    Posted by Optify Team in Marketing Blogosphere Summary
    In our blogosphere recap we examine four blog posts from last week that discussed search spending, social media marketing, and alternatives to Google including...
    2/21/12
    1 Comment
  11. Black Hat SEO and the Pitfalls of Ignori…

    Posted by Rob McSweeney in Search Engine Optimization
    There are many tactics that online marketers have at their disposal to appeal to customers, but the most useful are often those that exploit...
    2/21/12
    No Comments
  12. Refine Business-to-Business Online Marke…

    Posted by Sam Langsley in B2B Marketing
    Companies that are in search of new customers often feel the need to create communities and reach out to individuals.
    2/20/12
    No Comments
  13. Perfecting a Mobile Online Marketing Cam…

    Posted by Rob McSweeney in Marketing 101
    More and more people are using mobile devices to find products and services, so it's important to take advantage of this burgeoning market.
    2/17/12
    No Comments
  14. Building Your Online Marketing Team: Rol…

    Posted by Rob McSweeney in Marketing 101
    Reaching out to customers and clients on the internet can be a daunting task for companies.
    2/16/12
    No Comments
  15. Optify Customer Example: Landing Pages

    Posted by Jennifer Wong in Customer Examples
    Embedding a form in a landing page | ALM GlobeSt.com ALM’s GlobeSt.com, the premier destination for original and timely real estate related content on the...
    2/15/12
    No Comments
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