Archive for February 2012
Companies that want to expand their presence in the minds of customers should look no further than the internet.
Everyone knows that the objective of an effective marketing campaign is to improve sales. However, the route a marketing campaign takes to arrive at this ultimate destination doesn’t always follow a straight line.
Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.
Optify CEO and VP of Marketing to Share Tips and Best Practices on the Buyer’s Journey and Lead Generation SEATTLE—February 28, 2012 — Optify, the leading provider of inbound marketing software suite for the professional B2B marketer, today announced that the company’s VP of Marketing, Anthony Joseph and co-founder and CEO, Brian Goffman, have been [...]
Smartphone Penetration Increases, Best Practices for Pinterest Marketing, Google +1 and New Preview Capability
In our blogosphere recap we examine four blog posts from last week that discussed smartphone penetration in the US, marketing for Pinterest, Google’s +1 button and SEO, and Google’s new image preview capability in search. Below are some of the highlights from these articles: U.S. smartphone penetration is nearly at the halfway mark as of [...]
It’s important for companies to start building their strategies and embracing new methods for the coming year.
Building a website that conforms to SEO requirements and makes people want to do business with a company are very important for online marketing.