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Archive for January 2012
Avoiding Social Media Pitfalls
There are quite a few reasons why companies engaged in online marketing would turn to social media.
The First SoLoMo Search Engine, Social Media Links Within Email Marketing, Relevancy is Needed in Digital Marketing, Generating Leads with Content
In our blogosphere recap we examine four blog posts from last week that discussed SoLoMo, social media links and email marketing, evolution of QR marketing, and how to generate high quality leads with content marketing. Below are some of the highlights from these articles: Foursquare Explore provides personalized recommendations based on a user’s check-in history, [...]
4 Types of Content to Optimize Your SEO Campaigns
Perhaps the best way for businesses of any size to generate leads and attract customers is through search engine optimization.
Email Marketing Versus Marketing Automation
One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation. Many buyers see the two as synonymous, but in reality, the systems are very different, with a varied feature set designed for different types of [...]
How to Create a Facebook Landing Page (HTML iFrame Tab)
When leveraging Facebook as a marketing channel, you will want to create a custom landing page to welcome new users, set the stage for your brand presence, and show that you take Facebook seriously. To create a Facebook Landing Page tab, you’ll need a Facebook business page. If you don’t already have one, you can start [...]
Business-to-business Interactions Should Involve Plenty of Social Media
If there’s one thing that marks B2B sales, it is professionalism.
So You’ve Decided to Implement an SEO Strategy. Now What?
If you’re looking to be at the forefront of the latest advertising trends, chances are you’re already engaged in an online marketing campaign.
