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Archive for December 2011
Mobile marketing needs to be at the fore of online promotional campaigns
Companies that seek out customers on the internet need to be prepared for whatever their clients expect of them.
What's new: Better, Easier Landing Pages and Setup
Optify’s landing pages solution takes another step forward with this release, upgrading templates and making it easier to follow up on putting your landing pages to use. You’ll find several enhancements: Improved template design More sharing options Unique landing page names Guidance on next steps In addition, we’ve improved the startup experience, making it easier for you [...]
Google+ Makes Updates, SEO and Social Metrics, SEO in the New Year, Marketers Embracing Social Media
In our blogosphere recap we examine four blog posts from last week that discussed changes to Google+, the need for more SEO and social metrics in 2012, tips for SEO in the New Year, and marketers embracing social media. Below are some of the highlights from these articles: Google has added several new features to Google+ and improved [...]
Deploying social media for B2B marketing
Social networking platforms are extremely powerful tools when put in the hands of capable business marketers.
Images Can Increase Page Views, More Than Half of Sharing Happens on Facebook, Search Trumps Social When It Comes to Local Business Information, and Google Releases 2011 Zeitgeist
In our blogosphere recap we examine four blog posts from last week that discussed images and SEO, more than half of sharing happens on Facebook, search trumps social in local searches, and Google releases their Zeitgeist 2011 data. Below are some of the highlights from these articles: Content pages with images have 94 percent higher page [...]
Google+ Accounts On SERPs, How Twitter Chooses Trending Topics, Twitter Revamps, SEO is The Most Important Marketing Channel For SMBs
In our blogosphere recap we examine four blog posts from last week that discussed Google+ pages appearing on SERPs, Twitter’s algorithms, Twitter’s redesign, and a survey that says SEO is the number one marketing channel for SMBs. Below are some of the highlights from these articles: Google+ accounts are appearing among the top results on [...]
Webinar: Marketing Along the Buyer's Journey
Marketing Along the Buyer’s Journey More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate [...]
