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Archive for November 2011
What's new: Optify Pages for Facebook Leads List of Latest Enhancements
Adding useful content to your Facebook page just got easier. The latest release of Optify helps you build a Facebook tab in minutes, adding even more power to your social media marketing. The new release also includes other landing page enhancements and a new way to share them. Landing page power Facebook Content is a [...]
15 Facts: Organic Search Click Through Rate
As part of our ongoing research and analysis on Optify’s database and given recent changes to Google and Bing’s search engine results pages (SERPs), we designated an ambitious goal for ourselves – come up with a new Click-Through-Rate (CTR) curve. For our research, we used a small sample set of our database, constructed from organic [...]
QR Codes on the Rise in Magazines, Tweeting about Black Friday, Facebook Makes the World Smaller, and Google Kills Off Four More Products
In our blogosphere recap we examine four blog posts from last week that discussed the increase in QR codes in magazines, Black Friday tweets, Facebook shrinks six degrees of separation to four, and Google axes four more products. Below are some of the highlights from these articles: According to a survey of the top 100 [...]
Spearfishers and Netcasters: Or How to Acquire Customers In the Social Age
When it comes to search, there are basically two types of people: spearfishers and netcasters. Spearfishers are searchers who know exactly what they are looking for. They go directly to a search entry box, type in what they’re looking for and evaluate the resulting list of relevant search results. Spearfishers behave like long tail keyword [...]
Online Video: Increase Sales and Reach Your Site’s Fullest Potential
This post was written by Michelle Calvagno, Marketing Manager, Playwire. 7 Reasons You Need Video On Your Site Video is becoming increasingly popular among internet users. It is more interactive than reading an entire article and viewers relate better to video. Video is social, mobile, interactive, profitable, trackable, brandable and the list goes on. Did [...]
Mobile Marketing ROI- An Experiment with QR Codes
After being announced as a DMA 2011 Early Stage Innovation Award Semi-Finalist in June, a week before the DMA ALL FOR ONE Summit, we wanted to display something at the conference that would demonstrate the capabilities, power and flexibility of our software to the audience. We also wanted to use this as an opportunity to [...]
Siri and Search, Effectiveness of SEO, B2B Marketing Tips and Google+ Jumps on the Trending Topics Bandwagon
In our blogosphere recap we examine four blog posts from last week including what Siri means for search marketing, research on how ‘effective’ SEO is, B2B marketing tips and Google+ rolls out trending topics. Below are some of the highlights from these articles: With the launch of Siri the use of question key terms hasn’t [...]
