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Archive for September 2011
What's new: Who's linking to you, easy online billing, updated Optify for Salesforce and more
We’ve just released a passel of new features that give you added SEO power and make getting started with Optify easier than ever. You’ll be able to see who’s linking to your site, work with simplified billing, try new trainers, and more. In addition, we’ve also released a beefed up version of Optify for Salesforce [...]
Location-Based Event Marketing: Foursquare + Dreamforce Case Study
Location-based marketing can be a valuable customer acquisition strategy and a way to break though the noise when competing for the attention of potential prospects. Foursquare offers a free set of tools to help you attract new customers and keep your best ones coming back. Using Foursquare as a marketing communication channel is beneficial because [...]
The Changing Face of SERPs: The Social Evolution
The Evolution of Social & Search Across Google and Bing In the last few months, there has been a lot of buzz surrounding Google’s and Bing’s latest updates to their social search features. Instead of setting real time results from social networks like Twitter and Facebook apart from organic results, both search engines are streamlining [...]
Google Pushes to Mobile, Facebook Changes and Holiday Shopping Tips
In our blogosphere recap we examine four blog posts from last week that introduced Google’s incentive for mobile marketing, Bing’s introduction of Action Buttons, a recap of Facebook’s changes, and holiday shopping tips for marketers. Below are some of the highlights from these articles: Google Offers a Carrot/Stick for Marketers to Go Mobile Bing Introduces [...]
5 Tips to Optimize Your Trade Show Investment
Last week, the Optify team attended and presented at the SMX East Tradeshow in NYC. This was the fifth SMX tradeshow I’ve attended as an exhibitor, and learning and developing best practices from each experience, I was reminded of tips I thought I would share. Here are five tips your booth staff can consider to [...]
Building a Client-Side Alert Feed with Jetty and WebSockets
The Optify application is designed to provide real-time insights to our customers about their website visitors, leads and keywords. The real-time information about visitors, keyword ranks, and website traffic are delivered via two dashboard widgets – the website feed and alerts.
Christmas in July
Guest post by Syd Carter, Senior Director, International Content, and Lisa Sharples, President, Allrecipes.com Every year for the last 14 years, in late July or early August, someone in the Allrecipes.com community asks the first Christmas-related cooking question. It might be about which cookies are good for freezing, or a request for a cookie their [...]
