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Archive for August 2011
Landing Page Optimization: Making Your SEM Efforts Pay Off
The landing page is the first page on your website that a visitor sees as a result of your marketing efforts. If you’re like most online marketers, you probably spend a lot of time and resources on traffic acquisition. But how much effort do you devote to the landing pages to which your traffic is [...]
Mobile Marketing, Bing SEO Tips, Forrester Research and +1 Versus Facebook Like
In our blogosphere recap we examine four blog posts from last week that introduced location based mobile marketing, SEO tips from Bing, a prediction from Forrester on the rise in interactive marketing spend, and Google’s +1 impact on Facebook Likes. Below are some of the highlights from these articles: It is critical to recognize that [...]
Optify Demos Real Time Marketing Suite and Salesforce Integration at Dreamforce
Solution Enables Actionable Insights for Higher Close Rates and Measurable ROI SEATTLE – August 29, 2011 – Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, today announced it will be demonstrating its real time marketing suite and integration with Salesforce in Booth #2 at the Dreamforce Conference in [...]
Mobile Marketing with QR Codes
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them? On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of [...]
CNET “Fans & Likes” Skyrocket via Organic Push; Sitelinks Grab More Google Real-Estate
In our blogosphere recap we’ll examine four blog posts from last week that look at CNET’s organic strategies which transformed into social media success, Google’s algorithm and SERP changes in an effort to provide more sitelinks of better quality, the findings that many mobile users are willing to swap information for valuable content, and the [...]
Five Ways to Optimize for Google’s Sitelinks Update
On Tuesday, August 16, 2011 Google announced launching an update to the way Google presents Sitelinks, the links shown below some of Google’s search results. In a nutshell, ”Sitelinks will now be full-size links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the [...]
Optify Invited to Speak at Target Marketing’s InterACT! Virtual Conference & Expo
Real-Time Marketing Experts to Host QR Code, PURL, App and Short Code Workshop SEATTLE – August 22, 2011 – Optify (http://www.optify.net), the leading provider of online marketing software and services for the real time web, today announced that Anthony Joseph, vice president of marketing, and Jennifer Wong, account executive, have been invited to speak at [...]
