Archive for June 2011

SEO 101: 5 Simple Steps to Selecting Your Keywords

Let’s say you already have a website or are trying to optimize your blog, but haven’t invested much time in search engine optimization (SEO), or the efforts that you have made aren’t paying off. What’s next? Where do you even start?



June 30, 2011 | Category: | Leave a Comment

Content Marketing As B2B Lead Lure, Facebook Ads for the SMB

In our blogosphere recap we’ll examine four blog posts from last week that look at B2Bs’ use of content to generate leads, Google’s Panda 2.2 release, benefits for small businesses choosing to use Facebook advertising, and the latest search and display ad revenue and market-share forecasts.



June 27, 2011 | Category: | Leave a Comment (1)

How Social Media Can Help With the Sales Process

Today’s social consumer openly discusses brands across their social networks and polls their friends and followers for recommendations pre-purchase. For example, a user on Twitter might ask their followers



June 23, 2011 | Category: | Leave a Comment

SEO 101: What Are The Benefits of Ranking on Page 1?

Websites that enjoy high rankings from search engines enjoy the benefits of SEO. Internet users often believe that these results on the first Search Engine Result Page, or SERP, must be the best websites available that match their search.



June 22, 2011 | Category: | Leave a Comment (9)

Best Demand Gen. Metrics, B2B Word-of-Mouth Online Incentive Programs

In our blogosphere recap we’ll examine four blog posts from the last weeks that look at how email can be instrumental in word-of-mouth incentive programs, B2B marketers can evaluate the success of their demand generation activities, Twitter users would like businesses to respond to their questions, and 80% of users who engage with a Tweet [...]



June 20, 2011 | Category: | Leave a Comment

Latest Release Notes: Social Monitoring, WordPress Plugin, One-Click Lead Tracking

Social Media Monitoring Do you ever wonder what people are saying about your company? Your competitors? Your industry? With Optify’s new Social Monitoring widget, you’ll be able to stay up to date on the topics that matter most to your business.  Just enter the terms you want to monitor and we’ll let you know how [...]



June 17, 2011 | Category: | Leave a Comment

Optify Recognized as one of the Top 100 Best Companies to Work For

Seattle Business Magazine Honors Optify as a Best Company to Work for in the “Small Business” Category SEATTLE, WA – June 17, 2011 – Optify, a leading provider of online marketing software and services for the Real Time Web, today announced that the company was named by Seattle Business Magazine as one of Washington’s “100 [...]



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