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Archive for April 2011
Auto DM Use Led to 245% Increase in Unfollow Rate
Twitter has two ways in which people can message other users: one form which is public to everyone, @replies/@mentions, and another private form, direct messages (DM). There are multiple services that have sprouted up that offer users the ability to automate communication on Twitter. One type
Huffington Post Extends Social Offerings, Twitter Reportedly Planning Tweetdeck Purchase
This week in our blogosphere recap we’ll examine four blog posts from last week that discuss marketers’ projected increase in 2011 social media spend, Huffington Post’s and other media publishers’ innovative uses of social media, and industry acquisitions by Groupon and Twitter.
ExactTarget #NexusCafe Recap: Real Time Lead Nurturing
This week I was thrilled to be ExactTarget’s #NexusCafe featured guest, chatting about real time lead nurturing. Lead nurturing is effective and efficient for converting additional visitors into leads or leads into opportunities when you can automate the process by leveraging technology.
Optify Selected as 2011 TiE50 Awards Finalist
Optify has been selected as a finalist for the 2011 TiE50 Awards in the Software/Cloud Computing category. Competing against 1,618 other technology startups, Optify was chosen as one of 289 finalists by a committee of experts.
How Important Is Real Time Lead Nurturing?
Every website visitor to a B2B site is treated like a little gold nugget. Yes, some nuggets are more valuable than others and through lead nurturing you can learn about your prospect and take the right approach to keep your brand top-of-mind or guide them down the sales pipeline.
Google Updates "Panda," SEM Expected to Rise 16% in 2011
This week in our blogosphere recap we’ll review four blog posts from the week that look at new updates to Google Panda, search marketing’s expected growth in 2011, adoption rates for Facebook’s comments plugin and more!
How B2Bs Can Leverage Facebook Pages For Lead Nurturing
Many B2B marketers/companies have expressed doubts as to whether Facebook can actually work as an effective marketing channel. While there are certain challenges for a B2B company using Facebook, this social network can serve as a powerful lead nurturing channel to support, inform and
