Archive for February 2011

Bing Expands "Liked Results," Foursquare Nears 7 Million Users

This week in our blogosphere recap we’ll review four blog posts from last week that discuss Bing advancing social search with Facebook Like data, Forbes & Overstock facing accusations from Google, marketers’ projections for future social media spend and Foursquare’s steady growth.



February 28, 2011 | Category: | Leave a Comment (6)

7 Basic Tips for Building Your New Website For Future Success

Startup? Thinking about building a website? In today’s real time web, putting together a website is fairly easy – buy the domain, sign up for a WordPress site, use one of their default templates, create a homepage, and there you have it; you now have a website.



February 24, 2011 | Category: | Leave a Comment (14)

3 Metrics to Track From Your Promoted Accounts Campaigns

You’re seeing 100 new followers a day and spending an average $1-$2 per new follower using Promoted Accounts. How many of those paid followers are you actually retaining, though?



February 23, 2011 | Category: | Leave a Comment (1)

Optify at SMX West 2011 in San Jose

Optify will be exhibiting and presenting at Search Marketing Expo West 2011 in San Jose, CA from March 8-10. Make sure to stop by our booth (#417) where we’ll be exhibiting some of our latest features and offering demos of our product. Erez Barak, VP of Products and Co-Founder at Optify, will be giving a [...]



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Google's Redesigned Social Search, Targeted vs. Non-Targeted Facebook Ads & More!

This week in our blogosphere recap we’ll look at four blog posts from this week that discuss Google’s new Social Search upgrades, J.C. Penney getting caught running a paid link campaign, Facebook ad targeting and more!



February 22, 2011 | Category: | Leave a Comment (6)

From the Front Page to Google’s First Page

How to Transition From Newspaper Writing to Real Time Web Writing – Part 1 My dad is what you would call “an old-fashioned journalist.” He used to be a sports reporter back when public phones were the lifeline of sports reporters to get their stories to the editor in time, before the evening paper went [...]



February 17, 2011 | Category: | Leave a Comment (5)

Promoted Accounts: 3 Tactics for Driving Followers, Aligning Them to Your Target Audience

Promoted Accounts may seem like an on/off switch where once you open the floodgates, you get as many new followers as you’re willing to pay for and at high volumes within minutes. Volume doesn’t necessarily mean quality, though.



February 16, 2011 | Category: | Leave a Comment (4)