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Archive for January 2011
Facebook & LinkedIn Announce New Ad Targeting, Twitter Launches "Connections"
This week in our blogosphere recap we’ll review four blog posts that discuss new audience targeting options for Facebook and LinkedIn advertisers, forecasts for Twitter’s 2011 ad revenue and more.
How to Spend $100 in 2 minutes…Use Twitter’s Promoted Products
We’re very excited to announce that we’ll be participating in Twitter’s Promoted Products program for the next three months. Yesterday was our first day trying out the Promoted Tweets & Accounts beta on the Optify account, and we’ve learned a lot in just 24 hours!
Google Begins Testing Offers, SMBs Talk Social Media Marketing
This week in our blogosphere recap we’ll examine four blog posts from last week that focus on social media strategists’ priorities for 2011, the imminent launch of Google Offers, which aspects of social media marketing small business owners perceive as most valuable and SEM growth in Q4.
7 Tips for Optimizing Video For Search
Although video isn’t new to the Web, many marketers and businesses fail to make the best use of tools and social networks that can help to broadcast video and boost traffic. If you’re going to invest time and money in creating video, don’t ignore the importance of optimizing your video for search engines. When you [...]
Latest Release Notes: Links, Links, Links
We are so excited to have released the first version of our new Links application! It’s been a missing piece in our SEO toolbox and once we heard the love for our Optify Labs Link Building Advisor tool, we knew it had to become a permanent part of the product. If you’ve been doing SEO [...]
Goo.gl API Now Available, Groupon Closes $950 Million Funding Round
This week in our blogosphere recap we’ll review four blog posts that discuss Groupon’s recent funding round, what CMOs value in a corporate blog, goo.gl’s newly launched API and how people tweet.
The Changing Face of SERPs
As you’ve no doubt noticed, Google has started showing numerous results on their search result pages other than their standard organic results. Today a search on Google for actor Leslie Nielsen might show news results about the actor, images of him, assorted advertisements for his films—all in addition to organic results.
