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Archive for August 2010
Google’s Revised Algorithm, How Consumers View Behavioral Targeting
This week in the blogosphere we came across four blog posts that focus on the evolving nature of Search, specifically in the integration of Search and social media, and the use of targeted advertising based on consumer behavior.
Optify Wins Innovate!2010 Seattle Pitch Slam
Optify won first place last week at the Innovate!2010 Seattle Pitch Slam. Optify competed against six other pre-selected semi-finalist startups, including IdeaScale,
Bing & Yahoo Take On Search Marketing, Facebook Video Ranks #3
This week on the Blogosphere we’ll focus on four blog posts that examine current data and researchers’ predictions for video, social and search marketing, as well as how marketers perceive blogging as a viable social media
Social Sharing: What’s Next for Social Networks, Media & Users?
This week on the Blogosphere we’ll discuss five blog posts that address major changes recently announced by both Twitter and Facebook, how many users actually “Like” brands on Facebook and their rationale for
Twitter Best Practices & the Latest Mobile Marketing Strategies
This week on the Blogosphere we’ll focus on five blog posts that take a look at the latest mobile marketing strategies, how businesses are allocating more of their marketing budgets to social media over the next year and Twitter
Want to Rank Higher? Create Great Content
The creation of great content is often overlooked in the overall and sometimes overwhelming push to optimize websites. But good, and even great, content should not be pushed aside or overlooked; it is critical in a number of ways and should not be an afterthought, but a key part of any SEO and branding strategy. [...]
Optify Lead Intelligence Export
Why Lead Intelligence Export? No matter what your business, one of the keys to success is understanding your customers. Who are they? What products resonate with them? Which are most likely to convert? You could always survey all your customers to gather the data you need, run various analytics programs to identify demographics and usage [...]
