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Archive for September 2009
Tracking Twitter
One of the key features of Optify’s Twitter for Business application is the ability to automatically track results all the way to a lead. This will help you as a marketer know the lead value of your Twitter activity. Since most of the URLs on Twitter, Facebook and other social networking and blogging services are [...]
Optimize Video for SEO: B2B Marketing Tip
Search engines moved starting in 2007 from showing web pages to universal search incorporating web, video, photo, news and other results in one result page. YouTube now accounts for a large and growing percentage of Google searches. This means marketers have an opportunity to be found through many types of media, especially video. For internet [...]
Social Media for Business: Use Profiles to Your Advantage
Social media profiles are an extension of your website. Put the same care you put into your site into your profiles. When you get a chance to put a link to your site in a profile, use it. For example, in your LinkedIn account, edit the websites section and use Other instead of My Blog [...]
